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Definition of Graphic Design  

- is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect.

Definition of Digital Printing  

- refers to methods of printing from a digital-based image directly to a variety of media. Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression.

Definition of Flatbed Digital Printing  

- is the reproduction of digital images using inkjet printing, typically on plastic or paperboard, although a wide variety of materials can be printed (common, photographic paper, film, cloth, plastic, etc.).

Flatbed digital printers use inks made of acrylic monomers that are then exposed to strong UV-light to cure, or polymerize them. This process allows for printing on a wide variety of surfaces such as wood or metal, carpet, tile, and even glass.

The adjustable printing bed makes it possible to print on surfaces ranging in thickness from a sheet of paper often up to as much as several inches.

Definition of Laser Cutting

- is a technology that uses a laser to cut materials. Laser cutting works by directing the output of a high-power laser most commonly through optics.

Definition of Laser etching

- is the practice of using lasers to etch an object's surface. The technique does not involve the use of inks giving the end result a clean and precise finish. This method can be applied on wood, aluminium, perspex, slate and more.

Definition of Sublimation

- is turning a solid into a gas and back into a solid without any liquid stage. This allows the application of sublimation inks into a materials surface using a Heat Press to provide the required combination of heat, time and pressure.

This combination causes the inks to be converted from a solid to a gaseous state enabling them to penetrate the surface so that a permanent,

full colour image is formed. The colour penetrates the material giving a result which is long lasting, colourful and resistant to scratching.

 This technique can be used on a variety of items including textiles, phone and tablet cases, mugs, mousemats, metals etc..

Definition of Cut Vinyl

- is when a sheet of polyurethane (pu) vinyl is cut to produce a design which is then heat applied to the garments. Cut Vinyl is a method of printing that is generally limited to a 1 colour print. The artwork is required in a vector format which is produced in a software package, this artwork format produces the design in lines as opposed to pixels as in a jpeg image. The artwork is sent in mirror image to the vinyl cutter, which is very much like a large printer, however instead of using ink it uses a blade.

Once the image has been etched into the vinyl, the vinyl can then be removed from the cutter. The excess vinyl surrounding the image can be weeded (removed) from the backing sheet, once this has removed you will be left with your design.